Simplicity was key when designing this Portraits From China promo for @modaoud. Rich, red stock with gold foil lettering represent the Chinese flag on the outside, before switching to crisp b/w photography inside. Our early layouts included multiple images on some pages to highlight the range of people he shot. While reviewing layouts with Mo, it became clear that a better solution was using one portrait per page, allowing the subject’s story to be told through details. He takes it a step further by giving background stories in his feed. Check out #portraitsfromchina for more. Enjoy.