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biophilia: the ultimate art edition

I’m into non-conventional music packaging, no surprise there. Last week, a friend put me on to Bjork’s forthcoming release, Biophilia: The Ultimate Art Edition. This “super limited” version is designed by M/M Paris and comes in a lacquered, silkscreened oak box containing 2 cd’s (Biophilia, plus an exclusive live Bjork recording from the Manchester International Festival), 10 chrome plated tuning forks, and a numbered certificate. Only 200 will be produced. What I do find surprising is the price – $812.

The paradox of being a designer and questioning the value of this collection has started some interesting debates around here. So many artists struggle to sell an album for $15, but this set of previously unreleased music, which is only available by pre-order, costs nearly 55 times more than the average CD. Is this an instance of limited quantity trumping quality? If not, are two specially packaged discs worth nearly $1,000?

I value music packaging, but this one has me a little confused because the free Biophilia app seems much more compelling. At the end of the day, art is subjective and if people are willing to pay $800 for this, then arguably it’s worth it. I look forward to seeing how the set does when it drops on September 26th. More importantly, I wonder if we’ll see more super limited editions.


Posted on: August 10th, 2011 by julian No Comments